MP & Silva Secures Media Rights to 2014 Gulf Cup of Nations

August 18, 2014

The Saudi Arabia Football Federation has today appointed MP & Silva as the official media rights partners for the 2014 Gulf Cup of Nations.

The Arabian football competition will take place on Riyadh, Saudi Arabia, from 13 to 26 November 2014.

The agreement formalised with the tournament’s organisers allows MP & Silva exclusive rights to distribute the Gulf Cup media rights to all devices and platforms, covering all territories domestically and internationally. The partnership also includes exclusive production and sponsorship rights. 

In the last 15 years the tournament has dramatically featured increased stadia attendance, increased TV audience and worldwide attention. This 2014 Gulf Cup edition will have 8 competing nations: Bahrain, Iraq, Oman, Kuwait, Qatar, Saudi Arabia (host), United Arab Emirates and Yemen.

Peter Hutton, Joint-CEO, MP & Silva said: “We have been very impressed with the professionalism and speed that the MENA sports market has been growing in the last decade. We are proud to be part of this process and the partnership with the Gulf Cup organisers is part of our strategic and long-term commitment to the development of sports in the region.”

Ahmed Al-Khamis, Secretary General of SAFF said: “I am thrilled to start this partnership with MP & Silva. I look forward to continue the growth of our tournament’s international television exposure. MP & Silva enjoys an excellent track record and I believe this partnership can help us to take the Gulf Cup to the next level by reaffirming Saudi Arabia’s objective to position itself as the leading sport market of the region.”

MP & Silva is currently partners with the Olympic Council of Asia, and enjoys commercial partnerships with some of the major football federations of the Gulf.