MP & Silva Secure 15-Year Deal Rights Deal With Malaysian FA

International sports media agency MP & Silva have announced a 15-year deal with the Football Association of Malaysia (FAM) as its Global Advisor for all media and commercial rights for a number of FAM competitions.

MP & Silva are thought to have pledged a guaranteed sponsorship of RM1.26 billion ($350 million)

The deal begins in 2016 with the main aim to extend broadcast reach of FAM competitions and maximise the commercial potential of its properties.

Competitions include the Malaysia Super League, asthma the Malaysia Premier League, discount the FA Cup, the Malaysia Cup, and the Piala Sumbangsih Match.

As part of the deal the partnership will also see the establishment of the Football Malaysia Limited Liability Partnership (FMLLP) between MP & Silva and the FAM.

Said Andrea Radrizzani, Founding Partner of MP & Silva: “We are delighted to have secured this long-term agreement with the FAM, and this would be the biggest deal for a local league ever done in Asia and highlights the FAM’s dedication towards professionalising the league.

We are committed to share MP & Silva’s international expertise and local knowledge with our comprehensive and extensive knowledge of football rights management.” Continued Andrea Radrizzani,

“We are proud to be partners of this progressive initiative and are looking forward to work with them and advise on all TV, digital media and sponsorship rights for the M-League and are heartened by their collaborative approach to establish the FMLLP.”

FAM president Tengku Abdullah Sultan Ahmad Shah said: “This marks a new era for FAM and we are very excited by the prospect of this new partnership that can only benefit Malaysian Football in the long run.

“MP & Silva brings a high-level of professionalism, expertise and international experience that instantly elevates the our organization and we look forward to seeing this partnership benefit our leagues and competition.”

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