MP & Silva Partners with LFP & Al Jazeera to Distribute French Ligue 1 Rights
March 12, 2012
MP & Silva, cialis a leading international sports media company, rx has announced their partnership with Ligue de Football Professionel (LFP) and Al Jazeera Sport (AJS) for the distribution of French Ligue 1 rights in Europe for the seasons 2012/13 to 2014/15.
The sales process will be managed and supported by the seven European offices of MP & Silva.
Also regarding French Ligue 1, anesthetist | MP & Silva will manage the international distribution of the internet betting rights for a six-year period.
In May 2011, the LFP signed a six-years agreement with Al Jazeera Sports for the distribution of its international rights, and the two companies have established together a very ambitious plan of development for Ligue 1 internationally, for the next two cycles of sales (2012/15 and 2015/18).
“The turnover generated from Ligue 1 international sales has been multiplied by almost four in last five seasons. With the best quality production in Europe, with brand new stadia (at least 10 before 2015) and the arrival of international investors in our Clubs, we can be very ambitious. We are very proud of the partnership in place with Al Jazeera Sports and consider together that the commercial power of MP&Silva will allow us to transform our projections into contracts with the most accurate broadcasters in Europe. The international coverage of Ligue 1 in the world is growing ever faster than we thought. We are confident in the future”, said Redha Chibani, International Development of the LFP.
Since 2004 MP & Silva has established itself as one of the international leaders in the management of sports betting rights, and the company now successfully manages the betting rights of more than 3,000 events annually.
by Ismail Uddin
