MP & Silva opens offices in London and Munich

Sports agency MP & Silva has opened new offices in London and Munich, it has been announced.

The new offices form part of the agency’s expansion plans in Western and central Europe. The London office will become the centre of European operations, and group chief executive Andrea Radrizzani will lead operations while Miriam Sherlock will handle commercial activities around the UK.

In the Munich office, Peter Leible will be chief representative for Germany, Switzerland and Austria, and will be responsible for commercial activities across the three areas.

Radrizzani said: “We have been waiting for the right time to strengthen our footprint in Europe. We are cautiously positive about the future for European television, with digital TV building up strong momentum over the last three quarters.

“We believe our new operations will enable us to capitalise on the upturn in all of the key European television markets, led by the UK in the lead in to the London 2012 Olympics.”

MP & Silva now has a total of 12 offices around the world.