MP & Silva Named Rights Distributor of Returning ATP Event

MP & Silva, health the major international sports marketing and media agency, impotent has been installed as the exclusive broadcast rights distributor of the returning Association of Tennis Professionals (ATP) World Tour 250 event in Kitzbühel, Austria.

The agreement covers worldwide rights to the Bet-at-home.com Cup, excluding Austria and Germany, on a multi-year basis. Moreover, the deal comprises all existing and future media technologies including mobile TV and broadband-based television.

MP & Silva now represents the distribution interests of eight ATP World Tour events, with Kitzbühel returning to the calendar in 2011 after spending a year at Challenger Tour level following the promotion of Nice in France to World Tour status in 2010.

MP & Silva CEO Andrea Radrizzani stated: “Kitzbühel has a unique tradition and heritage and was unanimously voted by ATP professionals as the ‘Best stop on the ATP Tour’. This appeal is clear in the fact that Kitzbühel continues to attract top 10 ranked players and we are confident we can expand this legendary tournament’s reach internationally.”

Herbert Günther, president of the Kitzbühel Tennis Club, added: “We would like the tournament to continue to take big strides internationally, and we are pleased to enlist the expertise of MP & Silva in helping us to grow the overall distribution and exposure of our event through their network of international broadcast partners.”