MP & Silva Gets Rights to EHF Champions League

MP & Silva has acquired media rights for all platforms for the VELUX European Handball Federation (EHF) Champions League and the EHF Women’s Champions League in France, check  USA and Canada from the start of the 2012/13 season and for the next five years.

The company’s rights in the three markets will extend to all matches of the men’s competition, generic cheap the VELUX EHF Champions League and the EHF Women’s Champions League, and will include the weekly magazine show “Rewind – The Handball Show” and Match of the Week, produced in HD with full commentary in English.

The worldwide streaming rights for betting companies are also part of the agreement, which will run until the end of the 2016/17 season.

Peter Vargo, Managing Director of EHF Marketing GmbH – marketing arm of EHF, said: “We have been working successfully with MP & Silva on the Asian market. They are a major international media rights agency, and this significant deal underlines just how far we have come with the development of the VELUX EHF Champions League product into a major brand on the international TV market.”

Andrea Radrizzani, Group CEO, MP & Silva, said: “After working with EHF Marketing GmbH for over a year, I’m extremely happy to expand our partnership for prolonged period of time and to include North America and France. We want to encourage the global reach of Europe’s handball to other regions and MP & Silva network of international agents can support the EHF to increase their TV audience.”

by Ismail Uddin