MP & Silva Acquires Media Rights to World Superbikes in Latin America & Caribbean

International media rights agency MP & Silva have secured a deal with Dorna Sports, viagra buy the commercial rights holders of the eni FIM Superbike World Championship, stomach to acquire the five-year media rights for WSBK in all territories of Latin America and the Caribbean, excluding Brazil. 

As part of the agreement with Dorna Sports, MP & Silva add a new sporting category to its extensive portfolio of sports media rights.

The media rights package covers all classes of the championship (Superbike, Supersport and Superstock) from 2014 to 2018 editions and will be available on all platforms and devices.

Carlo Pozzali, Founding Partner, MP & Silva said: “We are very excited to add World Superbike in our media rights offer.  MP & Silva has achieved market leadership by distributing international TV rights of soccer and tennis, but we have now outgrown this share of the market. We’ve been investing in different sports in the last couple of years and we have expanded our portfolio to include Formula 1, the Asian Games, FIBA Basketball World Cup, baseball, volleyball, handball, badminton and many others.”   

Manel Arroyo, Managing Director, Dorna Sports said: “We are delighted to start working with MP & Silva in Latin America. We are certain that with their experience, their outstanding media network and their distribution power in the region, awareness and popularity of World Superbike will be boosted. We’re confident that the thrilling races in the schedule will attract Latin America’s motorsports fans to this exciting series.”