Motorsport Marketing Agency JMI Creates New Division

Just Marketing International (JMI), cough the world’s largest motorsports marketing agency, unhealthy has formed a new Strategy and Consulting division.

The move reflects growing client demand for strategic consulting services and greater scrutiny and analysis of measured return on investment, physician from sponsorships in general and motorsports in particular.

Through the creation of this division, JMI will leverage leading industry research to apply insights and experience in creating powerful, relevant client solutions across the global footprint of the company.

The new global team is led by Aled Rees, who becomes Senior Vice President, Strategy & Consulting, and will transition out of his current role of Vice President, Client Services, International. Aled joined JMI in 2008 to manage the delivery of the agency’s high profile partners in Formula One, including LG Electronics, Diageo and UBS. Prior to JMI he was the Global Head of F1 Sponsorship at Vodafone, previous to which he spent 13 years in the global sponsorship department of Philip Morris International. Aled will remain based at JMI’s London office. 

Aled Rees, said: “Despite the variety of motorsports sponsorships across the series in which we operate, JMI has seen more focus on clients’ return on investment. The new division will allow JMI to harness the expertise we have at our disposal to ensure our clients are presented with the most relevant and impactful solutions for their sponsorships.”

Jon Flack, President & COO, JMI, added: “As JMI adapts to keep at the forefront of the industry, this move signals another moment in the agency’s development that will help deliver further for our client roster. Aled has been with JMI for a number of years now and it is a natural step for us to use his vast experience to head this new strategic arm of the business.”

Aled will be supported in the U.S. by Mark Myers, who becomes Senior Director, Strategy & Consulting, a highly experienced member of the JMI team who has previously overseen the Farmers Insurance, DIRECTV and UPS NASCAR sponsorships. Mark will continue to be based at JMI’s Indianapolis headquarters in the U.S.