Motorola Become ‘Wireless Communications Provider of the NFL’

apoplectic helvetica, sans-serif;”>Motorola Mobility UK Ltd has announced a sponsorship deal with the NFL in the UK, which includes a comprehensive rights package around the 2011 NFL International Series game, between the Chicago Bears and the Tampa Bay Buccaneers on Sunday 23rd October at Wembley Stadium, and the wider NFL season, including the Super Bowl.

The sponsorship will allow Motorola Mobility, who will become ‘Wireless Communications Provider of the NFL’ in the UK, to launch an integrated marketing campaign building on the brand’s history as one of the NFL’s flagship sponsors stateside.

As part of the campaign, Motorola Mobility has launched an NFL-themed microsite atwww.motorola.co.uk/NFL, which features an online game giving players the chance to win a VIP trip to Super Bowl XLVI in Indianapolis in February 2012 as well as a host of Motorola Mobility products and NFL merchandise. The engaging and competitive game invites would-be quarterbacks to throw three passes to their wide-receiver. Each participant who successfully scores a touchdown will be entered into a free prize draw to win the trip. The site is set to delight fans with its real-life sound effects and obstacles, which feature amongst them the NFL’s opposition players who intercept the football.

The integrated campaign runs across outdoor media and experiential activity at various events before and at the game. These include the official Wembley Tailgate party and the NFL Fan Rally in Trafalgar Square plus call centre activities with key retail partners and presence on Motorola Mobility’s online portals, including the Motorola Europe Facebook page.

The activity also incorporates presenting sponsorship of the free pre-game ‘Friday Night Lights’ screening of the iconic movie Jerry Maguire in Trafalgar Square on Friday 21st October, complete with free popcorn and performances from the Buccaneers cheerleaders.

The action continues on game-day at the Tailgate party where the Motorola “Players’ Tunnel” will put fans in the heart of the action, replicating the tunnel the players will use to enter the Wembley field. A game-day batak challenge will allow fans to attempt to beat the time set by an NFL star in one of the players’ favourite training rituals with the best time score on the day winning another coveted VIP trip to Super Bowl XLVI. Motorola Mobility products, including Motorola XOOM, Motorola ATRIX, Motorola DEFY+ and Motorola Pro+, will appear at each yard line in the tunnel marking out the products you need to stay ahead of the play.

Victoria McManus, UK marketing director, Motorola Mobility, said: “Motorola has a proud history as one of the NFL’s premier sponsors in the US and we are delighted to extend the partnership and bring all the thrill of the game to a UK audience. Our online quarterback game will challenge fans to sharpen their skills on the field while the VIP grand prize is a money-can’t-buy experience to place fans at the heart of the action in Indianapolis – may the best quarterback score the touchdown!”

Marc Armstrong, commercial director of NFL UK, also commented on the partnership: “We are thrilled that Motorola Mobility UK is joining our sponsorship programme and the addition to our sponsor family of such a great brand is an endorsement of the NFL’s UK strategy and a sign of our continuing growth in this market. Their comprehensive range of activities will be extremely popular with our existing UK fans and also help attract new fans to the sport.”