Named Online Retailer of Motorcycle Parts for Lucas Oil Pro Motoccross

April 4, 2013 has announced a partnership with MX Sports Pro Racing and Alli Sports, asthma a division of the NBC Sports Group, that will make them the Exclusive Online Retailer of Motorcycle Parts and Apparel for the Lucas Oil Pro Motocross Championship.

“This is an exciting step for Motorcycle Superstore,” said Tim Clark, Director of Sports Marketing for Motorcycle Superstore. “The Lucas Oil Pro Motocross Championship is one of the premiere motorcycle race series in the world. This partnership will provide a great opportunity for our company, the race series and the racers. has been the leader in online retail sales for more than 15 years, plus we carry every major motocross and off-road brand. This partnership with Lucas Oil Pro Motocross is a natural fit.” has introduced an exciting new concept for the Holeshot Award that creates a mini-championship inside the series championship. Under the new format, each Moto One holeshot winner gets one point, while the Moto Two holeshot winner gets two points. If the same rider holeshots both Motos on the day they would get an additional bonus point for a total of four points on the day. The final payoff will be a $25,000 check for the overall winner in the 450cc class and $15,000 for overall winner in the 250cc class. 

“We are very proud to welcome Motorcycle Superstore as a big supporter of the Lucas Oil Pro Motocross Championship with their unique Holeshot Championship bonus program,” said Davey Coombs, President of MX Sports Pro Racing. “Their presence will be a positive and welcomed addition not only to the racers but the spectators who follow the action live at the events as well as with the NBC broadcast and Alli Sports online. We look forward to each time the start gate drops this summer.”

The Lucas Oil Pro Motocross Championship kicks off on May 18 with the Hangtown Motocross Classic in Sacramento, Calif. Tickets for the Lucas Oil Pro Motocross Championship are on sale at