MotoGP Extends Long-Time Sponsorship Deal with bwin

December 15, 2011

For the past seven years, allergist bwin, a leader in online sports betting, has been a heavy presence at MotoGP events across the globe, attaining visibility before thousands of fans.

bwin have continued this partnership by agreeing a deal with Dorna Sports, the governing body of MotoGP for the title sponsorship at Jerez and Brno for another two years. bwin will also have a highly visible presence at the Misano, Mugello and Silverstone Grands Prix.

The bwin brand will be prominent at each circuit with banners on the track, the pit lane and starting line. Branding will also be included on the podium, in the press conference areas and on interview backdrops, with special LED advertising reinforcing the brand’s image the Grands Prix where it is the title sponsor and underlining the importance of innovation and technology to the bwin philosophy.

Norbert Teufelberger, Co-CEO at digital entertainment plc, said: “We are proud to announce the extension of our partnership with MotoGP for another two seasons. MotoGP has become one of the most exciting sports events over the years and fits perfectly with the bwin brand. Hundreds of millions of television viewers follow the thrilling MotoGP races every year.”

Dorna’s Managing Director Pau Serracanta added: “The partnership between bwin and MotoGP over the past seven years has always been associated with reliability, innovation and growth. We are looking forward to racing on together in the upcoming seasons.”