MotoGP Appoints CAA Sports As Exclusive Global Sponsorship Agency
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MotoGP Group has appointed CAA Sports, a division of leading entertainment and sports agency Creative Artists Agency (CAA), as its exclusive global agency to accelerate the evolution of its commercial programme and unlock new partnership opportunities worldwide.
Building on a well-established and high-performing sponsorship ecosystem that already partners with leading brands, MotoGP continues to deliver strong global reach, a fanbase of more than 650 million, and a premium calendar across key international markets. This collaboration with CAA Sports marks the next phase in scaling that success – expanding into new categories, enhancing global visibility, and increasing the value delivered to partners today.
CAA Sports will begin working immediately in close collaboration with MotoGP to identify, develop and secure high-value partnerships across international markets, supporting the championship’s continued commercial momentum and expand into new categories, enhance global brand exposure and drive demand for a broad range of integrated rights sponsorship packages connected to the sport.
As MotoGP’s global representative, CAA Sports will leverage its extensive network of brand relationships, commercial expertise and proven track record representing some of the most valuable sports properties, playing a key role in further scaling MotoGP’s sponsorship programme and connecting leading brands with one of the most dynamic and fast-growing properties in global sport.
“This partnership marks a key step in delivering our commercial strategy – building on the strength of what we have already created and taking it to the next level,” said Carmelo Ezpeleta, CEO of MotoGP Group. “MotoGP already offers partners a powerful global platform, and with CAA – the best in the business – we are in a strong position to unlock even greater value, attract new categories, and deepen our relationships with brands worldwide.”
“MotoGP is a premium global sports platform with a loyal and highly engaged fanbase,” said Paul Danforth, CAA Managing Director and President, CAA Sports. “The championship’s rapidly growing international profile offers brands a unique opportunity to connect with audiences through world-class competition, premium events and year-round content. We are excited to work alongside the MotoGP team to help accelerate the next phase of its commercial growth.”
With more than 650 million fans worldwide and a premium calendar of events spanning key international markets, MotoGP is uniquely positioned to deliver meaningful, high-impact opportunities for brands, and this collaboration with CAA Sports will further accelerate the growth of its global sponsorship programme.