MotoGP & bwin Extend Partnership to 2015

May 22, 2013

MotoGP and bwin, Europe’s largest sports book,have announced a two-year extension to their partnership, which began in 2004 and will now reach 2015.

Bwin will continue as title sponsor for the Grand Prix races taking place in Spain and Czech Republic. The brand will also have a visible presence at the Misano, Mugello and the Silverstone Grand Prix. Bwin will also offer exlcusive race experiences through MotoGP’s digital channels.

The deal was brokered by Dorna Sports, the commercial rights holer of the MotoGP World Championship.

Norbert Teufelberger, CEO at digital entertainment plc, said: “We are proud to be extending our partnership with MotoGP for another two seasons. MotoGP is one of most exciting sports in the world and is a perfect fit for the bwin brand.”

Pau Serracanta, Dorna’s Managing Director, Commercial Area, added: “I’m very happy about this renewal we are announcing today. Mainly because it is a sign that the relationship between bwin and MotoGP is firmly established still 10 years after it was started. I am sure that this new two-year agreement will last several more, as the success of this partnership has more than satisfied both parties.”