MotoBatt Become Official Battery of AMA Pro Racing
November 23, 2011
AMA Pro Racing and MotoBatt have announced an exclusive multiyear agreement for MotoBatt Batteries, LTD to become the Official Battery, Charger and Tester of AMA Pro Road Racing and AMA Pro Flat Track.
The agreement allows for MotoBatt to be an exclusive partner of AMA Pro Road Racing and AMA Pro Flat Track and to have in-market and promotional rights to utilize the series marks at the racetrack, in retail outlets and in related media.
As part of this agreement, MotoBatt will also become a contingency partner for the AMA Pro National Guard SuperBike and AMA Pro Flat Track Grand National Championship Expert divisions. The MotoBatt Hard Charger Award will recognize the rider who charges through the field by gaining the most positions from their starting position in race finals.
David Atlas, COO of AMA Pro Racing, said: “We’re excited to begin a partnership with a company that is focused on providing quality products to the motorcycle community. Their support of AMA Pro riders through the MotoBatt Hard Charger Award shows that they embrace our commitment to rewarding the paddock. We are looking forward to expanding our mutual reach in the marketplace over the coming years.”
Smokey White, Director of Sales and Marketing for MotoBatt, added: “Riding on the heels of our first and very successful official sales year in North America, we are having a hard time holding back our enthusiasm about this new partnership for the start of the 2012 season. AMA Pro and MotoBatt share a lot of the same ‘DNA’ in that we both offer a premium product exclusively to the PowerSports enthusiast. We look forward to working in partnership with AMA Pro Racing to further grow our sales and continue to develop the MotoBatt Brand and our very unique and innovative product within this fun and exciting marketplace.”
Now in North and Central America, MotoBatt Batteries, LTD. is a premium AGM PowerSports Battery manufacturer. Having patented and launched MotoBatt with QuadFlexTM Technology, the markets most innovative PowerSports battery design outside of the US less than three years ago, MotoBatt is now the #1 brand in Australia and New Zealand and is also selling well in Europe, South America and other parts of the world. Learn more about MotoBatt Batteries, Chargers and Testers at www.motobatt.com.
AMA Pro Racing is the premier professional motorcycle racing organization in North America, operating a full schedule of events and championships for a variety of motorcycle disciplines. Learn more about AMA Pro Racing at www.amaproracing.com.