Moovit and Medipol Başakşehir FK expand global mobility partnership ￼
August 9, 2022
Medipol Başakşehir FK, qualifiers in UEFA Conference League, is announcing the strategic expansion of its partnership with Moovit, the popular urban mobility app, to improve the overall fan experience at both home and abroad matches. The expansion follows the ease of Covid restrictions, and uptick in fan attendance at both home and away games.
As part of its commitment to sustainability, Medipol Başakşehir FK signed a strategic partnership with Moovit in 2021. By downloading Moovit’s free iOS or Android app, or using Moovit’s Web fans have been able to receive real-time public transport information to reach Başakşehir Fatih Terim Stadium, including digital step-by-step guidance to the stadium’s entrances, and services alerts about changes or disruptions to the network.
During the partnership, the Moovit app sent notifications to users with up-to-date information for 16 local games in Turkey, and reached hundreds of thousands of tourists visiting Istanbul with the most reliable public transportation information.
Now, with supporters able to travel to games abroad, Medipol Başakşehir FK and Moovit will help Turkish fans alleviate any worries about arriving or leaving a match, and allow fans to travel across Europe with greater convenience using Moovit’s accurate and relatable transit information.
Medipol Başakşehir FK will help bring awareness to fans about the partnership by providing Moovit visibility in the LED screens around the field and in the press conference room for all the home games.
Vice President of Başakşehir FK, Mustafa Erogut, said: “Moovit is one of the most important collaborations we have where we can improve the experience of fans on match days in an environmentally friendly way. Together, we have reached hundreds of thousands of people, especially tourists. With the removal of the travel ban this season, I have no doubt that we will provide a more comfortable and sustainable mobility experience, not only to our own fans, but also to many football fans both domestically and across Europe.”
“We’re excited to extend our partnership with Medipol Başakşehir FK, especially at a time when people are coming together again around the world to enjoy football,” said Sam Sed Piazza, Director of Partnerships EMEA & APAC at Moovit. “The Club knows that the fan experience is complex and starts from the moment people begin making their way to the stadium until they safely arrive at home, and we look forward to continuing our work with them.”
Sustainability is of utmost importance to Başakşehir. The team has run several sustainability campaigns about the environment including I promise to raise awareness about water consumption, and Promise to Go Forever Green which was created in partnership with La Liga team Real Betis to raise awareness about climate change.