Moneygram Appoint Radar and H&K for ICC CWC 2011
February 17, 2011
Radar Sponsorship and Hill & Knowlton’s Sports Marketing & Sponsorship division (H&K Sports) have won a competitive pitch to work with MoneyGram International on its high profile sponsorship of the ICC Cricket World Cup 2011. The tournament begins this Saturday (19th February) with the Final taking place on the 2nd April, abortion 2011.
Radar and H&K Sports were appointed to provide strategic consultancy and in-tournament activation.
“Cricket is among the largest sports attractions in countries that rely on remittances, including Bangladesh, India, and Sri Lanka. It is a huge part of the lives of millions of our customers”, said Juan Agualimpia, MoneyGram’s Chief Marketing Officer.
“For MoneyGram, the sponsorship of the ICC Cricket World Cup 2011 is a great opportunity for us to connect with our customers around the world as well as strengthen relationships with our 227,000 local agents, who are present in over 190 different countries and territories.”
“In our opinion, the partnership between Radar Sponsorship and Hill & Knowlton provided us with the perfect blend of cricket experience and international capability that we were looking for.”
The project is being led by Radar Sponsorship’s Managing Partner Jamie Dean, who commented:
“We are extremely excited to be working on behalf of MoneyGram and this adds to our growing portfolio in the world of cricket.
“MoneyGram’s ambition is to quickly become a credible sponsor of cricket, so the winning team had to impress with solid cricket credentials, an understanding of their business and the ability to call on an international footprint.”
MoneyGram International has signed a five-year agreement (2011-2015) with the ICC and is the ‘Official Money Transfer’ partner of the ICC Cricket World Cup 2011.