Mondelēz International And Arsenal Football Club Announce New Global Partnership
August 17, 2020
We are delighted to announce Cadbury, the UK’s favourite chocolate, owned by Mondelēz International, as the Official Snacking Partner of Arsenal Football Club.
This global partnership will concentrate its initial attention on local business and a popular destination for hungry fans on matchday, the Little Wonder Café. Located opposite Emirates Stadium on Hornsey Road, the café was forced to temporarily close for the first time in its 100-year history during lockdown and has since been struggling due to the loss of matchday and local custom.
To support the café, Cadbury has bought 500 Little Wonder meal vouchers that will be donated to Arsenal in the Community. Arsenal in the Community will use the vouchers to reward workers for their tireless support locally during lockdown and for participants who benefit from the wide range of programmes the club offers.
Cadbury will donate digital sponsorship assets from the partnership to the Little Wonder Café next season, which will include promotion in email newsletters, digital advertising and advertising in matchday programmes. The first 500 customers to eat at the café following this announcement will also receive a complimentary Arsenal branded bar of Cadbury Dairy Milk.
The partnership was launched by Arsenal legend Ian Wright when he surprised Samir Singh from Arsenal in the Community in the Little Wonder Café.
Murat Eric, joint-owner of the Little Wonder Café, said: “This generous donation means a lot to us. From a business perspective, it will bring more people to the café, whether a local coming in or new visitors that may become regulars. From an advertising side, we haven’t been able to do anything like this in the past, so a big thank you to Cadbury and Arsenal. This makes us feel a lot more confident about our future.”
Arsenal Commercial Director, Peter Silverstone, said: “We are so pleased to launch our partnership with Cadbury by supporting the Little Wonder Café. Cadbury and Arsenal are both rooted in supporting and nurturing the community, and it’s brilliant we can use our partnership to help a local Islington business get back on its feet. We are excited to carry forward the community spirit of giving back as we look to do things differently throughout our partnership together.”
Samantha Greenwood, Global Brand Director at Cadbury, added: “This partnership marks the coming together of three businesses that believe in generosity and the difference we can make together. We are excited that through our sponsorship of Arsenal Football Club, we can make such a difference to the Little Wonder Café, and all together, the Islington area. Small businesses play a pivotal cultural and economic role in the recovery of local communities, and the UK as a whole, so we are proud to do our part in supporting them.”
