AS Monaco Signs Hankook Partnership

Ligue 1 side AS Monaco has signed a new partnership deal with tyre manufacturer Hankook.

The agreement, covering an initial period of two years, will give the South Korean company significant visibility at the French football club’s Louis II Stadium and in the team’s communication channels.

The collaboration strengthens Hankook’s presence in sports sponsorship, following deals with Spanish giants Real Madrid and the UEFA Europa League.

Jong Woo Kim, Hankook’s General Manager in France, said: “We are very proud to be involved with AS Monaco, with whom we share the culture of innovation, high-end standards and a vision of performance that links creativity and efficiency. Our ambition to become the most famous tyre brand in the world and that will include the conquest of the French and European market. This partnership is a great tool to reach that goal. ”

Vadim Vasilyev, AS Monaco Vice President and Chief Executive Officer, added: “We share with Hankook an ambition to be at the forefront of performance to offer our fans, and our customers, a unique experience. In addition, this association with a leading international company in its sector, highlights the growing attractiveness of the club and will allow each of our brands to strengthen its reputation and continue to grow.”