Momentum Worldwide Launches Momentum Sports in Brazil
May 25, 2011
Momentum Worldwide has announced the launch of sports marketing company Momentum Sports in Brazil.
The agency’s capabilities will include sponsorship evaluation and negotiation, endorsements, licensing, merchandising, sponsorship activation, event marketing, brand communication, promotions and results analysis and measurement.
Momentum Sports will be built on four pillars of expertise including brand knowledge, passion for sports, local market reputation in Brazil and global support from Momentum Worldwide and McCann Worldgroup offices around the world.
Momentum Worldwide CMO and Momentum Sports Co-Chairman Kevin McNulty stated: “The fans of today experience sports in a dramatically different way than they did years ago. And a new breed of fan deserves a new kind of agency. This is a new world and fans must come first and be approached with a completely tailored multi-channeled marketing program that connects them to the game, athletes and brands in both the physical and digital worlds.”
Momentum Brazil’s President and Momentum Sports Co-Chairman Marcos Lacerda added: “In 2016, two monumental events will take place: the city of Rio de Janeiro will stage the Olympics and the first generation of “digital natives” will turn 18. It is the perfect storm and Momentum Sports will tap into its research capabilities to launch understand how these passionate fans want to connect to the game. Our first research findings on fan behavior and interests will break in August. It will bring a new truth to how sports drives purchase behavior.”