Molson Coors Agree Sponsorship Deal With England’s FA
By iSportconnect | November 10, 2014
Burton-based brewing company Molson Coors has signed a four-year sponsorship deal with the England Football Association (FA) at St George’s Park.
Molson Coors will become the official beer supplier to the FA’s national centre, where brands such as Carling will be made available at the venue.
Alpesh Mistry, UK customer marketing director at Molson Coors, said: “I am absolutely delighted that Molson Coors is a new sponsor and official beer supplier to an incredible facility at St George’s Park.
“This provides a great platform to share the facilities with our customers, consumers and shoppers, both at a local and national level.
“Brewed locally near St George’s Park, Carling, alongside Molson Coors, has created a highly visible brand in this region across the on and off trade.
“Through our association with St George’s Park we hope to help further establish both the Carling and Molson Coors name among the local community and play a small part in the success of the facility, over the duration of the next four years.”
St George’s Park managing director Julie Harrington said: “The announcement of Carling as our latest sponsor is brilliant news for St George’s Park.
“They bring with them a wealth of experience in working with the local area and are already a leading brewer in not just the region, but also this country.
“In addition, Carling will be able to share and learn best practice with the other world renowned partners we have here, and I look forward to the undoubted knowledge and skills they will bring to help us continue to achieve unparalleled success in the future.”