Moët & Chandon Becomes LTA’s Official Champagne

May 31, 2012

 

Moët & Chandon has today been announced as the Official Champagne of the Lawn Tennis Association (LTA), reinforcing the brand’s association with world class tennis. To complement its global partnership with the ATP World Tour, the partnership will also see Moët & Chandon become the Official Champagne of the LTA’s three summer grass court events, the AEGON Championships, the AEGON Classic and the AEGON International.
Jo Thornton, Managing Director Moët Hennessy UK said: “Showcasing success is one of Moët & Chandon’s original values, and one which clearly resonates with the AEGON Championships at The Queen’s Club. The Queen’s Club has a grand tradition of sportsmanship, incredible athleticism and a glamorous social scene. The intimacy of the tournament provides a rare closeness to the action on court, making spectators a real part of the excitement and celebration of victory, and the perfect match to Moët & Chandon’s heritage of sharing success and glamour with all.”
As part of the agreement, specially designed Moët & Chandon bottles will be handed to each winner as part of the tournaments’ presentation ceremony.
LTA Head of Commercial Lawrence Robertson added: “We are delighted to welcome Moët & Chandon to the LTA’s family of sponsors. As a brand which is synonymous with celebration and style, we look forward to them bringing their own unique sense of both to each of our major grass court events in the coming summer.”

The Lawn Tennis Association (LTA) has announced Moët & Chandon has become the Official Champagne of the tennis organisation.

To complement its global partnership with the ATP World Tour, the partnership will also see Moët & Chandon become the Official Champagne of the LTA’s three summer grass court events, the AEGON Championships, the AEGON Classic and the AEGON International.

Jo Thornton, Managing Director Moët Hennessy UK said: “Showcasing success is one of Moët & Chandon’s original values, and one which clearly resonates with the AEGON Championships at The Queen’s Club. The Queen’s Club has a grand tradition of sportsmanship, incredible athleticism and a glamorous social scene. The intimacy of the tournament provides a rare closeness to the action on court, making spectators a real part of the excitement and celebration of victory, and the perfect match to Moët & Chandon’s heritage of sharing success and glamour with all.”

As part of the agreement, specially designed Moët & Chandon bottles will be handed to each winner as part of the tournaments’ presentation ceremony.

LTA Head of Commercial Lawrence Robertson added: “We are delighted to welcome Moët & Chandon to the LTA’s family of sponsors. As a brand which is synonymous with celebration and style, we look forward to them bringing their own unique sense of both to each of our major grass court events in the coming summer.”