Mobivity Agrees Mobile Marketing Partnership with Florida Citrus Sports for Bowl Games

November 5, 2012

Mobivity Holdings Corporation, an award-winning provider of patented mobile marketing technologies and solutions, has announced a partnership with Florida Citrus Sports to cover four bowl games over the next two years.

During each game Mobivity will work with Florida Citrus Sports to encourage fan engagement for both the Capital One Bowl and the Russell Athletic Bowl, allowing fans to interact with Florida Citrus Sports using their patented mobile marketing platform, as well as in-stadium HD graphics for live polling and interaction during sporting events.

Michael Falato, Senior VP of Sales and Business Development for Mobivity, stated, “We couldn’t be more excited about working with the Florida Citrus and Tangerine Sports Associations. College-aged individuals are some of the most active in the mobile world, and we’re looking forward to seeing heightened engagement and fan interaction for the Capitol One and Russell Athletic Bowl games.

Mobivity will be developing and managing two real-time HD video board graphics for each of the two bowl games over the two-year contract. Mobivity’s patented and award-winning Display technology will allow Florida Citrus Sports to engage fans during each event through high-definition graphics that will display polls, voting, and contests aimed to increase fan engagement before, during, and after events.

“We are always looking to enhance the fan experience at our games, and Mobivity’s services help us to stay proactive in the mobile space,” said Steven Hogan, CEO of Florida Citrus Sports. “Fans are now accustomed to using cell phones to interact during a sporting event, and together with Mobivity we can give them this opportunity.”