Mobiles Allowed: PGATour Announce Social Media Initiatives

By Community | February 17, 2011

PGA officials announced that fans attending the World Golf Championships-Cadillac Championship will be permitted to bring the cell phones into the tournament as part of the PGA TOUR’s new cell phone policy that was announced on Tuesday, adiposity | February 15.

The tournament also announced several new social media initiatives both leading up to and during the Cadillac Championship, abortion which returns to South Florida and the demanding TPC Blue Monster at Doral March 8-13, unhealthy 2011.

The social media initiatives will be launched in two phases: pre-tournament and event specific. In order to participate in these promotions, fans will need to join the tournament’s social media network on Facebook and Twitter.

In addition to tournament news and announcements, social media pre-tournament initiatives include: Social Media Happy Hours in which will give fans a chance to interact with the tournament’s social media team, get exclusive tournament updates and promotions and also have the opportunity to receive special giveaways and discounts.

Spectators at the event who are fans of the tournament’s Facebook page or followers of the tournament on Twitter will gain free entry to a special Social Media Zone, a hospitality area which will provide discounted concessions, contests, possible upgrades in tickets and many other initiatives. The Social Media Zone will also be one of the specified areas where fans are permitted to use their cell phones for making calls and sending e-mails and texts.

“Social media outlets give professional athletes, our tournament, media and all facets of sports a new and exciting way to reach and interact with the fans,” said Eddie Carbone, executive director of the Cadillac Championship.

“We understand that mobile devices have become a part of everyday life,” said Andy Pazder, PGA TOUR Chief of Operations. “We concluded after the five test tournaments, that allowing mobile devices on-site at TOUR events was a tremendous fan enhancement, and did not affect the integrity of the competition. We anticipate our fans will be respectful of the policy.”

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