Mobile Technology Brand yo2mo Gets Middlesex Cricket Shirt Sponsorship

Middlesex County Cricket Club has announced today that mobile technology provider yo2mo, will sponsor Middlesex’s Yorkshire Bank 40 and Friends Life t20 playing shirts for the 2013 and 2014 season.

The new deal with US based yo2mo will see Middlesex’s one-day playing shirts sporting the company’s logo on the non-leading arm slot as well as on all replica playing shirts sold through the club.

Speaking of the new sponsorship agreement, Middlesex’s Chief Executive, Vinny Codrington said: “We are absolutely thrilled to have put pen to paper on this new sponsorship agreement with yo2mo, and welcome them on board as our new one-day and twenty20 non-leading arm sponsor.

“We are delighted to have secured this additional financial support from yo2mo, and are excited by the opportunities that a partnership with such a forward thinking mobile technology provider presents us with.

“Our close working partnership with yo2mo will enable the club to benefit from some exciting new marketing ventures which will in turn provide our fans with exciting added value and exclusive mobile content as we move forward.”

Shaun Quinn, yo2mo CEO added: “As we cross through our first year in business and have recently emerged in the UK market, we feel privileged to have the opportunity to support an outstanding organisation like Middlesex Country Cricket Club. We are looking forward to a great season.”