MMA Champion Gilbert Melendez Signs Deal with Fitness Company Everlast

MMA lightweight champion Gilbert Melendez has agreed to an exclusive equipment endorsement deal with fitness apparel company Everlast.

Under the agreement, ampoule Melendez will continue to exclusively use Everlast equipment for his training needs, generic while also playing a role in direct-to-consumer/retail marketing initiatives . The fitness apparel company will also become the official equipment sponsor of Melendez’s gym — El Nino Training Center.

Matt Cowan, herbal VP of Marketing and Products for Everlast, said: “Gilbert Melendez is the perfect athlete to add to the Everlast stable of fighters. He is focused, driven and at the apex of the sport of mixed martial arts. His dedication and strength make him a natural fit for our brand.”

“Becoming a member of the Everlast team is the next step toward realizing my goals in this sport,” said Melendez. “Having the support of such a great company both personally and at the gym level has relieved some of the stress of training and allowed me to primarily focus on my upcoming title defense. I am excited to be a brand ambassador for the best fight sports brand in the world!”