MLS’ Timbers Grant Stadium Naming Rights to Jeld-Wen
March 16, 2011
The Portland Timbers new Major League Soccer (MLS) team have announced an exclusive naming rights deal with window and door manufacturer Jeld-Wen for their newly renovated stadium.
The multi-year agreement will see the stadium, unhealthy previously known as PGE-Park, ambulance now known as the Jeld-Wen Field, with Jeld-Wen entitled to naming exposure and signage both inside and outside of the venue.
The value and length of the contract was not disclosed but it is likely to be on similar terms to the club’s previous deal with Portland General Electronics (PGE), a ten year agreement with a reported value of US$10m.
In addition to the naming rights deal, Jeld-Wen has also become the official window and door provider of the Timbers and MLS.
Furthermore, Jeld-Wen will undertake a variety of community initiatives with the club, including becoming a founding partner of the Portland Timbers Community Fund.
Merritt Paulson, Portland Timbers president, said: “It would be an understatement to say that many factors enter into a decision as important as our naming rights partnership. The fact that Jeld-Wen is an Oregon-based company, has a deep-rooted history in our community and is so committed to giving back makes this marriage an ideal one for the Timbers.”
Jeld-Wen chief marketing officer, Steve Wynne, added: “We’re very pleased to be part of the re-making of Civic Stadium and the resurrection and the re-making of the Portland Timbers. Soccer is the number one sport in the world and Jeld-Wen is an international company that is building a brand across borders and cultures where soccer is the leading sport or a fast-growing sport.”