MLS Signs Long-Term Broadcast Partnership With Letv
May 14, 2015
Major League Soccer (MLS) has partnered with Chinese broadcaster Letv Sports to offer live coverage of all league matches in mainland China.
The long-term deal will see Letv stream at least two MLS regular season matches per week, asthma as well as the MLS All-Star Game, two matches from the newly created Decision Day, all MLS Cup Playoff games and MLS Cup.
“We are excited to add Letv, an innovative leader in digital video, to our growing list of global media partners,” said Gary Stevenson, President and Managing Director, MLS Business Ventures.
“China is a priority market for our international strategy and Letv’s commitment to bring MLS games to viewers is a significant step in increasing the relevance and popularity of the League worldwide.”
Lei Zhenjian, the CEO of Letv Sports, said: “We are honored to become a partner of MLS. Letv Sports has been trying hard to bring as many of the world’s top sports competitions as possible to Chinese fans.”