MLS Ropes In SendtoNews For Digital Distribution
By Taruka Srivastav | March 26, 2019
Major League Soccer (MLS) has signed a digital distribution deal with digital video platform SendtoNews.
As part of the agreement, STN will have the exclusive rights to distribution of MLS video content which includes highlights, interviews and more to local digital publishers across North America.
Matthew Watson, CEO of SendtoNews said: “SendtoNews is excited to add Major League Soccer to our roster of professional sports league partners which includes MLB, NFL, NBA, PGA Tour and dozens of other content creators.
“With our video distribution platform, we are able to help expand Major League Soccer’s digital offerings and provide more places for fans to engage with their content.”
MLS SVP of Media, Seth Bacon said: “Major League Soccer is constantly seeking new distribution opportunities to bring our content to more fans in more places. SendtoNews’ relationships with local media partners will undoubtedly offer more destinations for fans to experience MLS.”