MLS Makes MGM Its First Betting Partner
March 20, 2019
Major League Soccer has announced a multi-year strategic partnership with MGM Resorts International, making it the league’s first official gaming partner.
As part of the deal, Roar Digital, a joint venture between MGM and GVC, becomes the exclusive official sports betting partner of MLS. Both organizations will further work together to protect the integrity of MLS matches.
The deal provides MGM Resorts and Roar access to enhanced MLS data for fans and sports betting customers and includes television-visible signage for all 100-plus nationally-broadcast MLS games and unique MLS-themed promotions and sweepstakes.
The groups will also work together to develop an exclusive “Free to Play” game for fans.
MLS Commissioner Don Garber said in a statement: “MGM Resorts is a leader in sports betting, and they recognize the progress of our league and the growth of the sport in the United States and Canada. Together, we will deliver cutting-edge data and analytics to MLS fans, and fan engagement will be the driving force behind every initiative in our partnership.”
