MLS Inks Deal with The Whistle

Major League Soccer (MLS) and KickTV today announced a new content partnership, try collaboration and distribution agreement with The Whistle Sports Network around its recently launched Xbox application.

“This partnership with The Whistle will allow MLS and KICKTV to reach an audience of 80 million engaged XBOX users who align very well with our target of young tech-savvy soccer fans,” said Chris Schlosser, VP, MLS Digital. “Their Xbox app looks amazing and we are excited to be involved with the launch. The Whistle understands our audience, knows how to keep fans engaged and will be a great partner for content collaboration and distribution.”

“Major League Soccer and KickTV are a perfect fit for our active audience, which include some of the game’s most passionate fans. It’s an exciting and rapidly growing league and they’re a set of channels that really captures the spirit and joy of soccer,” said The Whistle’s co-founder and President Jeff Urban. “We look forward to creating great content together and connecting with new fans around the world.”

The Whistle’s other professional league content partners include the NFL, Major League Baseball, NASCAR, the PGA Tour, AVP and Major League Lacrosse. Their community of 140 digital content creators includes trick shot experts DudePerfect and Brodie Smith and freestyle soccer stars STRSkill School and Indi Cowie.