MLS

MLS And Audi Agree Multi-Year Partnership Extension

By Shantanu Srivastav | August 1, 2018

Major League Soccer (MLS) and Audi of America have announced a multi-year extension of their partnership.

As part of the new agreement, Audi will remain the League’s Official Automotive Partner and the title sponsor of the Audi MLS Cup Playoffs.

The car manufacturer will also provide near real-time statistical analysis for all MLS matches through the Audi Player Index.

Audi will also air MLS-themed commercials during televised games on ESPN, Fox and Univision.

“We’re thrilled to extend our relationship with MLS, an integral partner to Audi of America. We remain committed to raising the profile of the game of soccer stateside and value this partnership that allows us to drive participation for the sport,” said Loren Angelo, Vice President – Marketing at Audi of America.

“Through this continued sponsorship and the recent opening of Audi Field, we’re proud to collaborate with MLS to connect soccer fans and reach the new fans.”

“MLS takes great pride in our collaborative relationship with Audi, and we’re excited to finalize an extension of our partnership,” said Gary Stevenson, President and Managing Director of MLS Business Ventures.

“Audi is a game-changer in the automotive industry and a forward-thinking, incredible supporter of MLS, recognizing the value of soccer and our efforts to further advance the game across North America. We look forward to working with Audi for many years to come.”

MLS