MLS and China Sports Media inks a livestreaming partnership

MLS and China Sports Media have announced a partnership to live stream MLS matches in China

The agreement includes streaming of regular season games, MLS All-Star Game presented by Target, Audi MLS Cup Playoffs, and MLS Cup rights via K-Ball and PPTV.

“We are excited to partner with CSM, and to have Major League Soccer reach Mainland China via the K-Ball and PPTV platforms,” said Gary Stevenson, President and Managing Director, MLS Business Ventures.

“MLS is coming off another record year in attendance, viewership and digital growth, this partnership is yet another example of our efforts to continue that growth worldwide. China is a priority market, and we are confident that CSM will help expand our presence in the region and deliver MLS content to fans throughout the country.”

“With the worldwide development of Major League Soccer over the years, it has become one of the most important leagues in the world and CSM is glad to partner with MLS. We are confident that MLS will become one of the most popular leagues in China through our best efforts,” said Zhao Jun, General Manager of CSM.