MLS announces JLab Audio as official audio partner
December 4, 2017
Major League Soccer (MLS) has today announced a new sponsorship deal with JLab Audio, the fastest growing major headphone brand.
Under the terms of the new multi-year agreement – JLab Audio’s largest partnership to date – the California-based company becomes Major League Soccer’s first Official Audio Partner
JLab CEO, Win Cramer, said: “JLab is super excited to continue our growth by connecting with the fastest-growing sports league in the US. This partnership is a perfect match – blending JLab’s focus on value and authenticity with the most loyal and passionate fans in all of sports.
“Moreover, we’ll get to introduce our brand and products to the next generation of soccer players and fans alike. We’re thrilled!”
Carter Ladd, Vice President of Business Development, MLS, added: “We’d like to welcome JLab Audio to the MLS family. This is an example of two growing, increasingly relevant brands partnering to continue their upward trajectory. We look forward to working with our new partners at JLab for many years to come.”
The partnership focuses on connecting players and fans with JLab Audio’s wireless products and getting both excited about the game.
Under the partnership JLab Audio will have a strong presence during pre-game warmups and will work with players to access wireless products. The company will also receive field-level signage in nationally-televised matches and curated custom athlete playlists, powered by JLab Audio, that will be hosted on MLS channels.
