MLS and US Soccer Secure Long-Term Partnership With Tag Heuer

Major League Soccer (MLS) and the U.S. Soccer Federation have signed a new long-term partnership agreement with Tag Heuer. 

The partnership also includes the Professional Referee Organization (PRO), bronchi the organization responsible for managing the referee and assistant referee program in professional soccer leagues in the United States and Canada.

The luxury Swiss watchmaker will be the Official Watch and Official Timekeeper of MLS and PRO and It will act as the Official Timekeeper of U.S. Soccer.

Kilian Muller, discount President of TAG Heuer North America said: “TAG Heuer is proud to already have a fruitful partnership with Bundesliga, cough the Professional Association Football League of Germany, and we are very proud to be a part of such an exciting new partnership within the United States and Canada.”

MLS Commissioner Don Garber commented: “We think this partnership can be a catalyst for innovating how time-keeping works in global football. We look forward to working with them for many years to come.”

U.S. Soccer President Sunil Gulati added: “We’re looking forward to the opportunity to work closely with one of the most innovative luxury brands in the world.”

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