MLS And The Home Depot Unveil Summer Campaign
By Taruka Srivastav | June 17, 2019
Major League Soccer and The Home Depot have extended their association until 2022.
As part of the extension, a collaborative ‘Summer of Soccer Brand’ campaign has been unveiled which features MLS MVP Diego Valeri of the Portland Timbers; Diego Rossi, the 21-year-old star of LAFC and the Uruguayan National Team; Chicago Fire and German National Team icon Bastian Schweinsteiger; and 22-year-old Daniel Salloi, the standout striker for Sporting Kansas City.
Jen Cramer, MLS Senior Vice President of Partnership Marketing. “The Home Depot’s ‘Summer of Soccer’ brand campaign is a great example of how The Home Depot authentically incorporates MLS stars into their marketing to provide fun and immersive experiences, like tailgate parties, to fans. The Home Depot has been a long-term and valued partner of MLS. We are delighted to expand our partnership and look forward to working with them for many years to come.”
Drew Keenan, Sr. Director of Media Planning and Buying at The Home Depot said: “Through this partnership, we’ve had the opportunity to host millions of soccer fans at tailgates and experiential events. We look forward to continuing to engage with this fan base.”