MLB’s Jose Bautista Partners with Fuse Science

July 10, 2012

With the MLB All-Star Game just around the corner, Fuse Science Inc., an innovative consumer products company has announced that Jose Bautista of the Toronto Blue Jays is now “Powered By Fuse”.

Jose has led Major League Baseball in home runs the past two seasons and tonight he will participate in the league’s annual Home Run Derby. Bautista will then start for the American League as Major League Baseball presents its 83rd All-Star Game on Tuesday night.

Rubin Hanan, President and COO of Fuse Science, said: “Jose understands what it means to be Powered by Fuse as he has led the majors the past two years in home runs and is tied for the lead at the All-Star break. Jose is also one of the iconic athletes in Canada today playing for the Toronto Blue Jays, and although not from Canada originally, the country has adopted him as one of their own. We will utilize Jose in our Canadian launch strategy for all of our products.”

“I am very excited to join Big Papi, Tiger Woods, Arian Foster and Ronde Barber of the Fuse Team,” stated Bautista. “The baseball season takes a toll on your body and I have always looked for all-natural ways to help my body perform at its best and recover faster. Fuse products help me do that and I am especially excited to help the company launch in Canada,” Jose added.

“Fuse Science looks to expand to Canada this year and Jose will play a vital part in our roll-out strategy,” added Hanan. “There are some very strong retailers that we will target from Sport Chek, Sport Mart, Canadian Tire, Foot Locker, Champs Sports, Athletes World and others as we expand our North American Foot print. Jose will appear on point-of-purchase packaging and do in-store appearances in key markets to drive trial and exposure for the Powered by Fuse brands.”