MLB World Series MVP Madison Bumgarner Signs Jockey Underwear Endorsement Deal

October 30, 2014

Jockey International, and Inc. has today unveiled an endorsement with MLB World Series MVP Madison Bumgarner.

In support of the new partnership, order Jockey unveiled theMadBum” underwear as part of its ongoing Supporting Greatness campaign.

The Supporting Greatness campaign – on TV, in print, online, outdoor and through media partners – showcases the greatness of Jockey’s quality-crafted products, and the great men who were supported by them. The campaign currently features historical greats Babe Ruth, Buzz Aldrin and George Patton.

“Jockey is an iconic American brand that has supported baseball and the greatness of its players for years,” said Madison “MadBum” Bumgarner. “I’m proud to wear Jockey and celebrate this championship with my teammates and the great ‘bums’ everywhere.”

“Jockey’s Supporting Greatness campaign recognizes and honors individuals who have achieved greatnesss,” said Dustin Cohn, CMO of Jockey International, Inc. “Madison Bumgarner is one of the all-time postseason greats with a name that’s a perfect fit for the Jockey brand.  We’re proud he wears Jockey and congratulate him on a 3rd championship.”