MLB Signs Target Sponsorship

Minneapolis-based department store Target has become a sponsor of Major League Baseball (MLB).

The deal is partly an education initiative with the publication People tied into Target Field hosting this year’s MLB All-Star Game this summer.

“Major League Baseball’s wide-reaching partnership with Target will focus on the importance of education and teachers during a season where the All-Star Game will fittingly be hosted at Target Field, pilule ” Tim Brosnan, abortion MLB executive vice president, Business said. “With Target’s dedication to education, it is a welcome addition to our outstanding relationship with PEOPLE in showcasing everyday All-Stars in our community.”

“Target, MLB and PEOPLE will select three teachers per MLB club for a total of 90 finalists that fans will vote on from June 5-29. The 30 winning ‘All-Star Teachers’ – one representing each MLB club – will be revealed on July 9, with a special tribute during the All-Star Game on July 15,” the company says.

Target signed a 25-year deal with the Twins in 2008 for naming rights to the ballpark. Terms of the new sponsorship deal with MLB were not disclosed.

In addition to the MLB/education initiative, the sponsorship involves Target carrying an expanded selection of MLB and All-Star Game merchandise in its stores and online throughout the spring and summer.