MLB inks a mutli-year deal with Hankook Tire

By Shantanu Srivastav | March 29, 2018

MLB has named Hankook Tire as official in a multi-year partnership.

As part of the deal, Hankook Tire is developing MLB-themed creative to run in its multimedia advertising, as well as a retail marketing campaign that would extend its MLB footprint beyond the ballparks and media.

Through the partnership, Hankook Tire will utilize MLB marks in marketing activities, giveaways, consumer promotion and events. The company will also engage U.S. consumers through virtual advertisements behind home plate in national broadcasts during Postseason games including the League Championship Series and World Series presented by YouTube TV.

“Hankook Tire brings a real passion for baseball and a comprehensive vision to their marketing around our league, teams, and players in the U.S. and beyond,” said Noah Garden, MLB Executive Vice President, Commerce.

“As MLB continues to grow our international activities and events, Hankook Tire demonstrates a new model for MLB partners to be able to achieve their goals of reaching millions of baseball fans not only in the U.S. but around the world.”

“Hankook Tire is proud to serve as the official tire of Major League Baseball,” said Hankook Tire America Corp. President Hosung Suh. “As Hankook Tire rapidly grows its presence in the American market, we are honored to connect with America’s favorite tradition – the dynamic game of baseball.”