MLB Inks MTV Partnership

Major League Baseball (MLB) have announced a multi-year, cross-platform programming partnership with media channel MTV.

As part of the deal, Boston Red Sox DH and 2013 World Series MVP David Ortiz and Pittsburgh Pirates All-Star Centerfielder Andrew McCutchen will executive produce a new weekly, 30-episode series on MTV2 that is slated to debut in April 2014.

“The MLB Fan Cave has been an enormous success in showcasing the personalities of our star players to young fans and intersecting baseball with pop culture,” said Tim Brosnan, Executive Vice President, Business, Major League Baseball. “Being able to partner with MTV on a weekly TV series will give us an opportunity to bring that concept to an even broader audience. We are excited to work with the creative team at MTV to develop content that our fans will enjoy.”

“As sports and pop culture increasingly collide, we’re thrilled to partner with MLB to cover baseball through a uniquely MTV lens,” said Stephen Friedman, President of MTV. “We will blur the lines between lifestyle and sports entertainment, spotlighting MLB’s most exciting players in a way fans have never seen before.”

Content from the new partnership will be broadcast live on-air and online across MTV’s channels and platforms – MTV, MTV2, mtvU, MTV Hits and MTV Jams – integrating MLB players into existing shows and events, in addition to the development of upcoming specials, weekend programming and more.

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