MLB Confirm T-Mobile as First Presenting Sponsor of All-Star Game

Major League Baseball (MLB) have agreed an expanded partnership with T-Mobile USA that will make the mobile operator the first-ever Presenting Sponsor of the MLB All-Star Game.

As part of the agreement, capsule T-Mobile will have prominent stadium presence inside Great American Ballpark, on-air integrations throughout the All-Star Game broadcast on FOX and on social media.

The MLB All-Star Game will take place on Tuesday, July 14.

“T-Mobile is an innovative partner that is always looking for new ways to reach fans and provide value for their customers,” said Bob Bowman, MLB President, Business & Media.

“The expansion of our partnership is a great example of T-Mobile’s commitment to baseball and we are looking forward to T-Mobile’s creativity on display at the Midsummer Classic.”

John Legere, president and CEO of T-Mobile said: “It’s All-Star Week and we’re going to go big and paint the town magenta!

“As the first-ever presenting sponsor of the All-Star Game, and the returning title sponsor of T-Mobile All-Star FanFest, I’ve got some surprise Un-carrier style plans to make this year’s All-Star Game a fantastic experience for fans across the country Stay tuned!”

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