MLB sportsbiz

MLB And Mastercard Renew Partnership

By Taruka Srivastav | July 13, 2021

Mastercard and Major League Baseball (MLB) have announced a multi-year extension of their partnership and Mastercard’s ongoing role as Presenting Sponsor of the All-Star Game.

This builds on Mastercard’s more than 20-year history of delivering Priceless experiences and innovation to baseball fans in stadiums as well as across MLB viewing channels.

Through the partnership, Mastercard is also providing MLB fans with enhanced payment technologies at the game and throughout the season by working closely with MLB, point-of-sale providers and concessionaires in stadiums. Mastercard and MLB will work together to support a contactless and cashless environment through the integration of touchless contactless point of sale systems and reverse ATMs, as well as provide an enhanced e-commerce checkout experience with Click to Pay on MLB digital platforms (MLB.TV, Tickets.com and MLBshop.com). Leveraging Mastercard technology, MLB enhanced the 2021 MLB All-Star Game ballot voting by deploying Mastercard’s NuDetect® fraud detection technology to ensure a seamless and accurate count throughout the two-phase fan-voting process.

Mastercard and MLB continue to team up to provide consumers Priceless experiences that unlock exclusive access and bring fans closer to their passions both at home as well as in-person. Further, as both longstanding partners of Stand Up To Cancer® (SU2C), Mastercard and MLB work together to deliver Priceless experiences that help consumers give back and help fund groundbreaking cancer research. Priceless experiences launched in support of Stand Up To Cancer leading up to the All-Star Game include, but are not limited to:

  • The Mastercard Ballpark Sensory Experience: A multi-sensory unboxing experience that brings the sight, sound, taste, touch and scent of legendary MLB ballparks into your home for the ultimate at-home baseball fan experience. Plus, bid in our auction for once-in-a-lifetime in-stadium Priceless experiences too. 100% of the purchase amount to be donated to SU2C to help cancer research. For more information click here.
  • Field of Dreams™ Experience: Win an overnight stay for four at the original farmhouse used to film Field of Dreams™ in Dyersville, Iowa, on August 12, 2021, during the MLB at Field of Dreams presented by Geico between the Yankees and White Sox. Experience provides guided access to the original filming locations from the 1989 Universal Pictures film and the new MLB field to take in the game. 100% of the purchase amount to be donated to SU2C to help cancer research.
  • Digital Stand Up To Cancer Placard: Consumers can join the MLB All-Star Game placard moment virtually on July 13th to honor those affected by cancer by displaying a digital SU2C placard that will be made available to use on Snapchat.

“Mastercard has been an incredible partner to Major League Baseball for more than two decades and we take a lot of pride in this great relationship that we’ve forged together,” said Noah Garden, MLB Chief Revenue Officer. “The partnership between Mastercard and MLB has truly evolved over the years as technology and our fans’ habits have evolved. Mastercard helped us bring new payment technologies to the forefront for our fans over the years and we are going to continually innovate this space together for the benefit of baseball fans everywhere.”

MLB sportsbiz