Las Vegas Bowl Name Mitsubishi As Title Sponsor
By Shantanu Srivastav | July 13, 2018
Las Vegas Bowl has named Japanese car giant Mitsubishi Motors as their Title Sponsor until 2020.
The 27th edition of the US college American football game will take place in mid-December at the Sam Boyd Stadium and televised nationally by ABC.
“This new partnership brings together two exciting and world-renowned brands in Mitsubishi Motors and Las Vegas,” said Mitsubishi Motors Las Vegas Bowl Executive Director, John Saccenti.
“We are proud of how our event has grown so much along with our great city the last quarter-century and with the addition of a world-class title sponsor the future looks even brighter.”
“We are extremely enthused about this partnership and how it can help build brand awareness for Mitsubishi Motors and our exciting vehicle lineup, including our all-new Eclipse Cross and Outlander PHEV,” said Francine Harsini, Chief Marketing Officer at Mitsubishi Motors North America. “This collaboration allows us to provide our customers and fans with fun experiences, connecting with them in a unique way.”