Mistic to Sponsor KVSH Racing’s Sebastien Bourdais

Mistic today announced that it will serve as the co-primary sponsor of the No. 11 car piloted by KVSH Racing’s Sebastien Bourdais for the 2014 and 2015 IndyCar Series seasons. 

A mockup of the No. 11 “Mistic Machine” featuring the Mistic logo also was unveiled, order which will campaign seven race weekends in 2014.

“Partnering with KVSH Racing is a strategic fit for the Mistic brand, providing us with a fun and exciting platform to reach millions of IndyCar fans,” said John Wiesehan Jr., Mistic CEO. “As race fans ourselves, we are looking forward to the 2014-2015 season, not only to cheer for the team’s new driver, Sebastien Bourdais, but to further leverage our relationship with KVSH Racing as we roll out offers and promotions that educate IndyCar fans on alternatives such as our electronic cigarettes.”

Four-time champion Sebastien Bourdais recently was selected to pilot the car that won the 2013 Indianapolis 500 and lead the team’s championship charge for the next two seasons.

“I am very excited to be representing Mistic electronic cigarettes as I enter a new chapter of my career with KVSH Racing,” Bourdais said. “It’s a good feeling to know that we’re part of a brand that is offering adults a unique alternative to traditional tobacco.”

“We couldn’t be any more excited to bring the Mistic brand to the IndyCar community,” said James “Sulli” Sullivan, KVSH Racing partner. “After announcing Sebastien Bourdais as the driver, this is the next phase of taking KVSH to new heights following the Indianapolis 500 win in 2013.”

As part of the partnership, IndyCar fans will be introduced to visuals of the Mistic car in Circle K stores throughout the country.