Mistic to Sponsor KVSH Racing’s Sebastien Bourdais at Indy 500

Mistic, generic an electronic cigarettes and vapor products manufacturer, is making its Indianapolis 500 debut as co-primary sponsor of KVSH Racing’s No. 11 car piloted by four-time Series Champion Sebastien Bourdais.

Qualifying in 17th position for the 98th running of the 200-lap race on May 25 with a four-lap average speed of 229.847 mph, Bourdais will be making his fourth appearance at the Indy 500, an event billed as the “greatest spectacle in racing.”

The 35-year-old Frenchman recently put on his strongest performance of the 2014 Verizon IndyCar Series season, finishing fourth in the inaugural Grand Prix of Indianapolis on the newly designed 2.439-mile, 14-turn Indianapolis Motor Speedway road course. Mistic is serving as the co-primary sponsor of the No. 11 car for both the 2014 and 2015 IndyCar Series seasons.

“We’re are thrilled to be part of this historical racing event and continue to root for Sebastien and his talented team as they attempt to make history during one of the most celebrated race events in the world,” said John Wiesehan Jr., CEO at Mistic. “We’re also excited to announce the winners of our Dream Weekend Giveaway, all of whom are super excited to be part of the big race and their stories on why they made the switch to Mistic are truly inspiring.”