Minnesota Vikings become first NFL team to launch VR application for Oculus
By Community | January 2, 2018
The Minnesota Vikings have become the first National Football League (NFL) team to launch a virtual reality application for Oculus courtesy of a partnership with VR/360 company Zeality.
The application is called ‘Vikings VR’ and takes fans directly inside U.S. Bank Stadium to view 360 videos and photos from Vikings games and events.
Content from various phases of the construction of U.S. Bank Stadium, plus key events from the first regular season game played at the Vikings new home – and every home game since – is viewable in Vikings VR.
— Minnesota Vikings (@Vikings) December 26, 2017
Vikings Executive Director of Digital Media and Innovation Scott Kegley, said: “Virtual reality and 360 content is very important to our organisation.
“We understand only a small percentage of our large fan base is able to attend a Vikings game or event. We want to bring experiences to them, and immersive technology is allowing us to do that.”
Zeality Co-Founder and CEO Dipak M. Patel, added: “We’re excited to partner with the Vikings to drive a new category of experiences for their fans and partners.
“The Vikings are not only innovating new ways of creating content using immersive media, they are also one of the leaders in delivering these experiences to their fans.”