Millwall To Fit Home Ground With LED Advertising
July 18, 2018
Millwall, of the English Football League Championship, have joined forces with stadium technology firm, ADI, to install high-resolution LED advertising boards at The Den.
The boards are set to be installed in time for the start of the 2018-19 season.
Club officials said the move will bring their home ground into the “modern era” and create new sponsorship opportunities for local businesses.
Stuart Lock, Head of Commercial and Retail at Millwall, commented: “We’re delighted to be working with ADI to develop our commercial proposition. Following a thorough assessment of the market, ADI stood out as by far the strongest technology supplier for Millwall Football Club.
“ADI brings huge value as a partner – not only is their LED technology the best in class, they bring fresh commercial thinking that has helped us create a really compelling platform for our partners that offers them a stronger, louder voice.”
ADI’s CEO, Geraint Williams, added: “We’re excited to be working with Millwall FC to help transform the club’s stadium revenue generation platform. Whilst display technology is the enabler, the real value comes from how it is utilised. We were delighted therefore to share our expertise with the club to help maximise the revenue potential of their new perimeter LED platform.
“Until recently clubs outside of the top divisions in world sport have found it difficult to justify the investment in perimeter LED. We’re challenging that convention by working with forward-thinking clubs like Millwall to transform the way in which the technology can be commercialised.”
