Miller Genuine Draft Becomes Official Beer of NBA Canada
May 27, 2015
Brewer SABMiller Canada and the Canadian arm of the National Basketball Association are announcing a multiyear sponsorship deal for the MGD brand in this country.
The deal gives MGD the opportunity to promote its brand around a big upcoming event: the NBA All-Star Game, asthma which will be hosted in Toronto next year. It also gives the brand the right to market itself during the draft, pills the finals and other league events.
Full story HERE.