Middlesex Cricket Announce One Day Team Rebrand
By Community | October 24, 2014
Middlesex County Cricket Club have announced a rebrand for their one day side who will no longer be known as the Middlesex Panthers and instead be called ‘Middlesex CCC’.
For the last five years the ‘Panthers’ one-day moniker has been used by Middlesex in both domestic one-day competitions, whilst the four-day County Championship side has continued to be known as Middlesex CCC. The club are keen to have one clear and consistent brand across all three domestic formats and will therefore now play under the unified banner of ‘Middlesex CCC’ in all competitions.
Middlesex County Cricket Club Chief Executive, Vinny Codrington, commented: “When we launched our one-day Panthers brand back in 2009, there was a strong desire for each of the counties to have a vibrant and dynamic one-day name and image, resulting in names such as the ‘Dragons’, ‘Sabres’, ‘Gladiators’ and ‘Lions’ to name but a few, and we ourselves subsequently became the Middlesex ‘Panthers’.
“A lot has changed in Middlesex cricket over the last five years and we at the county club have been and continue to work tirelessly with the Middlesex Cricket Board to engage with and immerse ourselves into the many cricket communities that reside within each of the seventeen regional boroughs that populate the county of Middlesex.
“We therefore felt that one clear, consistent and immediately recognisable brand would offer greater clarity and assist us in terms of our awareness and recognition within and around the county and further afield as this work continues at pace.
“We are looking forward to being known now simply as ‘Middlesex CCC’, which to anyone in the game of cricket is a name that immediately invokes feelings of heritage, success and respect – values which we, as a club, pride ourselves on.”