Middlesbrough to offer shirt sponsorship on a monthly basis
July 8, 2010
English Championship club Middlesbrough are offering shirt sponsorship deals on a monthly basis after it failed to attract a season-long offer which met its expectations.
The sponsorship offer, named ‘Tailored for You…’, expects to attract local, national and international attention.
The club’s chief operating officer, Neil Bausor, said: “For some months now we have also been proactively engaged with numerous organisations for the club’s front of shirt sponsorship rights from the start of the new season.
“Those conversations have ultimately not progressed to a satisfactory conclusion for us, and whilst it is important to recognise we are in a turbulent economic climate, I must also protect the best interests of the club commercially.”
Middlesbrough’s head of commercial partnerships, Matt Smith, added; “We are all genuinely excited in taking this new approach to the market. Sponsorship in football is long established now but this will definitely offer something different.”
The club will offer packages for each of the ten months for the upcoming 2010/11 season.